By Nancy Lynch Street,Marilyn J. Matelski
Case reports of yank companies which have been profitable in China additionally contain a brand new bankruptcy detailing American company participation within the 2008 Beijing Olympics. Reflecting upon the altering nature of chinese language consumerism and foreign company habit, the authors shut with particular feedback for these drawn to doing enterprise in China.
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Additional info for American Businesses in China: Balancing Culture and Communication, 2d ed.
American Businesses in China: Balancing Culture and Communication, 2d ed. by Nancy Lynch Street,Marilyn J. Matelski