Advances in Social Media for Travel, Tourism and - download pdf or read online

By Marianna Sigala,Ulrike Gretzel

This ebook brings jointly leading edge study and purposes of social media and comparable applied sciences, their makes use of through shoppers and companies in commute, tourism and hospitality.


The first part addresses topical matters with regards to how social media impact the operations and techniques of tourism businesses and aid them increase tourism reports: open innovation, crowdsourcing, service-dominant good judgment, price co-creation, worth co-destruction and augmented fact. the second one component to the ebook seems at new functions of social media for advertising and marketing reasons in numerous tourism-related sectors, addressing crowd-sourced campaigns, consumer engagement and influencer advertising and marketing. The 3rd part makes use of case reports and new methodologies to investigate commute evaluation posting and intake behaviors in addition to the impression of social media on visitor perceptions and attitudes, with a spotlight on collaborative intake and sharing financial system lodging. ultimately, the fourth part makes a speciality of sizzling issues and concerns regarding the research, interpretation and use of on-line details and user-generated content material for deriving company intelligence and embellishing company decision-making.


Written through a world physique of recognized researchers, this publication makes use of clean theoretical lenses, views and methodological ways to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, it will likely be a invaluable source for college students, managers and teachers with an curiosity in info and verbal exchange applied sciences, advertising for tourism and hospitality, and shuttle and transportation management.

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Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis) by Marianna Sigala,Ulrike Gretzel


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